Visual Identity · Concept Project
2026
AFTERDARK FESTIVAL
A contemporary music and arts festival visual identity including posters, social media graphics and event materials.
01 — Project Introduction
The brief, concept and design challenge
AFTERDARK FESTIVAL imagines a visual identity for a late-night gathering of sound, art and moving image. The challenge was to create a bold system that remains recognisable across posters, digital stories and event wayfinding.
02 — Creative Direction
Moodboard, visual inspiration, palette and typography
Moodboards, material references, a concise color palette and typographic direction establish the tone before the visual system is developed.
05 — Final Overview
A complete visual system in context
The final overview brings the core elements together as one clear, memorable visual world.
